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Reaching colleagues and owners
Veterinary referral centre marketing is challenging because the content has to relate to both pet owners and time-poor veterinary colleagues.
Advanced Animal Dentistry struggled with this challenge and also knew their brand was dated and in need of a refresh.
A better-organised, more effective website was the key first step with clear, easily navigable areas for vets and owners.
We also upgraded the team’s brand to better reflect the team’s professionalism and expertise. Supportive marketing strategies and collateral continue to increase awareness of the team’s important services and educate vets and owners.
Our experience has been flawless, and our expectations exceeded
“My team and I had been slowly realising that maintaining (and building!) a modern and effective website was getting beyond us, and that we needed help moving forward with our digital presence. We started a journey to find a group who we could trust to do this for us, and develop for us a website that would portray who we were and what we were about to our potential clients. However we also wanted to build up those potential clients as well, so a team who could create a site that would encourage more people to find out about us became a very important point as well.
As we discussed our needs further we became aware that what we were after was really someone who could provide not just a website, but someone who could create an actual marketing plan, along with the tools, to expand our online profile, and the growth that follows.
We found Deb and the team at Specialist Vet Marketing.
Deb has delivered on all of these things, and more. This is not only because of the close consultation she has cultivated throughout the development phase (and continuing through launch) but because of her close ties to our profession. Deb has the inside on what we want and need, because she has lived our lives – Deb has been a practicing Veterinarian, and understands us.
Having been there and done that, her inside insight has been invaluable to creating a marketing plan with a website that I, my business partner (Bec) and team are very proud of.
Deb has been instrumental in developing a marketing plan for our business that has increased our presence and recognition with our targeted audience. Having practised as a Vet, Deb is keenly aware of our needs. Having followed and developed her passion for marketing and digital development, Deb has the knowledge and skills to provide and put in place the answers to those needs.
We are so happy that we found Deb and the team. Our experience has been flawless, and our expectations exceeded. We see ourselves partnering with Deb for a long time to come.”
Aaron Forsayeth, Advanced Animal Dentistry
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