BE FOUND
25 years after building our first veterinary website we can tell you categorically that the best return on investment for vet marketing comes from free Google search.
The difference between search and social can be quickly understood by comparing:
Person A: actively looking for a vet, referral centre or information about pet health compared to
Person B: mindlessly scrolling their social feed on their lunch break.
Which of these do you think is more likely to become a client?
The absolutely mission critical first step in leveraging the power of free search is an excellent veterinary website structured for Google from day one.
Just to be clear, you cannot retrofit Search Engine Optimisation (SEO) to a badly built and badly structured website.
It’s like taking a clapped-out Ford, adding racing components and trying to enter the F1 Grand Prix. You’re not going to win.
At Specialist Vet Marketing we structure your website for Google from day one. We use our 25 years of search engine knowledge to design and build a formula one website and fill it with the content fuel you need to win the race.
Adding more content to your website is the key to coming up in more and more free Google search and building your reach and client base.
Our specialist veterinary content writers know how to write content for pet owners and (in the case of referral centres) your veterinary colleagues.
They are also trained in SEO and optimise everything they write for Google.
We strategically plan your ongoing content creation for maximum exposure, education and return on investment.
Deb Croucher, BVSc CertVR, enjoyed 15 wonderful years as a vet practice owner.
She traded her stethoscope for a laptop in 2008, founding Brilliant Digital, now one of Australia’s leading marketing agencies.
Deb remains at the helm of Brilliant Digital, and founded Specialist Vet Marketing to provide an exclusive service to fellow vets.
Reach Deb via our contact page or email [email protected].
