STRATEGIC

Veterinary Social Media

  • A smart social media strategy that actually delivers a return on investment.
  • Content that communicates your message written by professional veterinary content writers.
  • Holistic reporting that considers results from every channel allowing for strategic optimisation.
CONTACT US
Veterinarian happily taking selfie with Cavalier King Charles Spaniel puppy

Social v Google

Social media marketing can easily become a black hole of wasted resources with little tangible benefit.

Even worse… if it’s done badly, it can have a negative effect on your vet practice.

At Specialist Vet Marketing, we lean on Google as the key way for you to reach new clients and use social media as a supportive strategy.

This is for two key reasons. Firstly, because people actively searching Google for your services are way more likely to book an appointment than people browsing social media.

Secondly, when you invest in free Google search, you do this by adding content to your own website. So, you get to keep your own content on a platform that you own and control. Each investment in words and images will reach clients over and over again, today, tomorrow, and next year.

Social media content, on the other hand, is like footprints in the sand – here this morning – gone this afternoon.

Woman hugging her dog

Smart social strategy

That’s not to say that social media is a waste of time in veterinary marketing.

Of course, it reaches new people, and of course, it has benefits… we just need to make sure the benefits are maximised and the time spent on it delivers a return on investment.

Part of our social strategy with each veterinary primary care or referral centre is to consider carefully the resources you have internally.

You may have vets, nurses or administrators who have a really good knack for taking awesome photos and have the time to post regularly.

You may even have team who can can talk to camera in a brilliantly professional way and who are crying out to become brand ambassadors for the business.

Or you may have no time and no skills, and you may want it all done for you.

Once we understand the in-house resources, we decide on which social platforms to use and set up a process of working that will suit our team and your team so that we can post strategically for maximum return on investment.

vet with tablet in clinic for research

Holistic reporting

A key element of successful social media marketing for vets is holistic reporting.

This means considering not just the engagement on the social platforms but also how that engagement is driving website traffic, phone calls and email enquiry.

Holistic reporting allows us to recommend how much of your precious marketing budget to use on social media compared to the rest of the vet marketing options available.

Contact us

Deb Croucher, BVSc CertVR, enjoyed 15 wonderful years as a vet practice owner.

She traded her stethoscope for a laptop in 2008, founding Brilliant Digital, now one of Australia’s leading marketing agencies.

Deb remains at the helm of Brilliant Digital, and founded Specialist Vet Marketing to provide an exclusive service to fellow vets.

Reach Deb via our contact page or email [email protected].

Case Studies

Case Study

Vetaround

A powerful website and search strategy is key to driving ideal enquiry for Vetaround.

We have worked with Vetaround since 2012 and over that time Ari has relied on his website and marketing to grow his primary care mobile veterinary practice. Ari’s website reflects his compassion, care and commitment to excellent patient care and is a key business tool.

Case Study

Advanced Animal Dentistry

A new brand, effective website and strategic marketing grow this busy referral practice.

Advanced Animal Dentistry required a better-organised, more effective website with supportive marketing strategies and collateral to increase awareness of their services and educate vets and owners. New branding, a new website and a powerful marketing strategy are growing the business and supporting better patient outcomes.

Case Study

Cat Specialist Services

A strategically planned and structured website is key to this leading referral centre’s success.

For this leading feline specialist centre, reaching owners and colleagues with the right information at the right time is a huge challenge. A strategically planned and structured website is key.

Ready to grow?

Like you, we start with a consultation.

Deb will listen and ask key questions so she can understand your current situation, what’s working and what’s not and what you’d love to achieve.

We will then audit your brand, website, marketing and data, perform a gap analysis and develop a roadmap showing:

  • what effective marketing can deliver for your clinic
  • a strategic roadmap for the best return on investment
  • a detailed plan to execute the strategy

Email us at [email protected] or complete the form.