Strategic Content & SEO
Content strategy, blogs, newsletters, video, and search optimisation.
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Specialist Vet Marketing for a Premier Feline-Only Referral Hospital
Client: Cat Specialist Services
Location: Brisbane, Queensland
Focus: Referral veterinary care for cats only, including surgery, internal medicine, dentistry, radioactive iodine therapy and support of colleagues in general practice.
Services Provided by us: Website strategy, design, development and maintenance, website content including SEO, Google Ads, full-service social media, newsletter strategy and creation, photo and video production, event marketing and reputation management.
Challenge
Cat Specialist Services (CSS) delivers an unparalleled level of feline-only veterinary care, yet they needed to significantly increase their digital reach and strengthen relationships with both referring vets and cat owners. The team also wanted to drive attendance to professional events and grow trust through educational content, all while managing the challenges of niche targeting and the complexities of multi-audience communication.
Strategy & Implementation
We developed and continue to execute a comprehensive digital strategy focusing on visibility, education, and engagement.
1. Content-Driven Website & SEO Growth
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- Robust monthly content calendar with targeted veterinary and owner-facing articles written by our professional content writers
- Landing page creation (e.g., outpatient ultrasound, urinary tract disease guides) to capture long-tail search queries and support referrals
- Consistent content updates aligned with SEO insights from Google Search Console and performance metrics
2. Targeted Paid Advertising
- Highly efficient Google Ads campaign targeting key services in key geographical locations and driving growth in the required service areas
- Ongoing optimisation and monthly reporting
3. Newsletter & Email Marketing Excellence
- Design, write and distribute monthly newsletters with separate content for vets, nurses and owners.
- High click rate, with top-performing links to educational resources and event registrations.
4. Engaging Social Media and Video Strategy
- Ongoing creation of informative and easy-to-follow veterinary videos
- Management of the YouTube channel to quickly grow the audience from a standing start
- Shared video and article content across platforms to amplify engagement and reach.
5. Veterinary Education Event Marketing
- Comprehensive marketing support for CPD events, including rolling campaigns with emails, SMS reminders, and downloadable resources.
- Tailored messaging for each stage: registration, pre-event prep, day-of reminders, and post-event follow-up with certificates and feedback forms.
“In 2024 Deb reviewed our plans, revamped our website took over our marketing. As the business director, I couldn’t be happier with the process and the ongoing outcome. Deb and her team’s attention to detail is second to none, and I found the whole process actually inspirational to get on and get our business flying.”
Dr Rachel Gorman
Cat Specialist Services
You can view Cat Specialist Services website here
HOW WE DELIVER
Growth
for vet
businesses
Paid Ads & Social Marketing
Facebook & Google Ads, social media, and campaign/event marketing
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Reporting & Growth Strategy
Smart reporting, actionable insights, and custom growth strategy.
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Case Studies
