REACH & EDUCATE - VETS & OWNERS
Referral vet marketing strategies are complex because you need to educate 2 audiences – fellow professionals and the general public.
Each audience is looking to learn but each requires a different message and different level of information.
Navigating this complex communication web is challenging and time-consuming.
Specialist Vet Marketing are uniquely positioned to help.
Our founder, Deb Croucher, BVSc CertVR, spent 15 years as a primary care vet and practice owner in the UK. She understands the complex communication triangle of referral vets, primary care vets and pet owners.
Deb also has 15+ years of full-time experience in the world of websites as the founding director of one of Australia’s leading digital marketing agencies Brilliant Digital.
Deb will leverage every ounce of her knowledge and experience, her wonderful team of experts and the upmost care to strategise and deliver a marketing solution that powers you to reach and educate vets and clients, improve patient outcomes and grow your referral business.
It’s no use having a wonderful website that no one can find. And over the years, we’ve found Google is the best way for referral vets to build awareness with new vet practices and owners.
Your veterinary website will be structured for Google from day 1 so that you are visible in search for as many relevant terms as possible. This gives you consistent exposure to vets and owners looking for your services.
We support this Google awareness with strategised marketing and communication through social media, newsletters, events, media and brochures. The result is a well-rounded, consistent strategy that keeps the waiting room full.
As you seek to find the right website partner you will be offered website software the business has coded ‘especially for vets’.
Be very wary of these solutions. While they are generally created with the best of intentions they are often clunky and difficult to use, perform poorly on Google, date quickly and tie you to one provider who understands the code.
Our websites are built on WordPress (the open-source platform behind most of the world’s business websites). Your website remains a future-proof asset you own and stay in control of.
Deb Croucher, BVSc CertVR, enjoyed 15 wonderful years as a vet practice owner.
She traded her stethoscope for a laptop in 2008, founding Brilliant Digital, now one of Australia’s leading marketing agencies.
Deb remains at the helm of Brilliant Digital, and founded Specialist Vet Marketing to provide an exclusive service to fellow vets.
Reach Deb via our contact page or email [email protected].
