FOR QUICK WINS
The best awareness raiser in veterinary digital marketing is Google search.
If you compare Person A actively looking for a vet on Google with Person B mindlessly scrolling their social feed you can quickly picture who is more likely to be in your waiting room in the next few days.
Clearly, being at the top of the Google search listings is a powerful place to be. Google Search Ads put you in the top spot.
If search is king, strategy is queen.
The risk with Google Ads is that unless you are very careful, Google will empty your wallet fast with very little return.
A Vet Specialist Marketing, we are super strategic with our veterinary advertising campaigns to ensure you get a return on investment.
Our Advertising experts make sure we set everything up perfectly, use the right keywords and optimise your campaigns properly. Nothing is left to chance.
The data we collect from your Google advertising campaign is super important but is only one metric.
In the same way, you consider every available piece of information to build a complete picture of patient health.
…we use your advertising metrics together with your Google free search and website analytics data to remove guesswork and be super-strategic.
We optimise your Ads and the marketing mix continually to ensure you get the best possible results from your investment.
Deb Croucher, BVSc CertVR, enjoyed 15 wonderful years as a vet practice owner.
She traded her stethoscope for a laptop in 2008, founding Brilliant Digital, now one of Australia’s leading marketing agencies.
Deb remains at the helm of Brilliant Digital, and founded Specialist Vet Marketing to provide an exclusive service to fellow vets.
Reach Deb via our contact page or email [email protected].
